Tuesday, November 27, 2012

Book Title Ideas That Sell

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The package outside sells the product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Include your topic, your subject and use the book's benefits in your sub title if possible. Here are your book title ideas that sell!

Book Title Ideas That Sell

1. Create impact for your title-check out magazine print and radio ad headlines.

Check out other authors' titles on the bookstore shelves. Your title must compel the reader to buy now. Which title grabs you? Elder Rage or Caregiving for Dad?

2. Include your solution in your title.

Does your title sell your solution? Make sure it answers the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy.

Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to Market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Expand your title to other books, products, seminars, and services.

Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use original expressions--a way of expressing one idea for your book--yours alone.

Sam Horn, author of Tongue Fú!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn't have any.

Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models.

Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like. Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title.

People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so outstanding and catchy that it compels the reader to either buy on the spot or look further to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self.

Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Include your audience in your title. This gives your book a slant.

When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book. Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, the number one essential "Hot-Selling Point," some time and effort.

Book Title Ideas That Sell
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Need free help writing a book? Want the tools and skills necessary to start your book now to promote your business and brand yourself?

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Friday, November 23, 2012

How to Write Your First Ebook

Writing your first ebook may seem like a daunting task. But like many projects, it won't seem so bad when it's broken down into manageable chunks. Not all projects are successful, so don't be too disappointed if your first ebook isn't a best seller. Whatever the outcome of your first ebook, you can at least say 'You did it'.

Like many things in life, what often seems impossible can be attained with the right attitude and the right equipment. It could be a marathon run, climbing a mountain or finding parking space at the supermarket.

If you want to play golf, you will need clubs, balls and some practice. There's no guarantee you will become another Tiger Woods but you will become a golfer.

How to Write Your First Ebook

If you want to write an ebook, you will need a computer, software and some directions. Assuming you have a computer and software or access to them, here are some directions.

Establish Your Reasons

Your reasons for wanting to write an ebook will have a major impact on your success. It may be for financial gain, promoting a business, advancing your career, education, self satisfaction or something entirely different. Whatever your reasons, write them down. It will help to motivate you if the going gets tough.

Choose Your Subject

There are countless subjects that you can write about. It's wise to choose something you have an interest in or knowledge of. It is worthwhile spending time on this. The more you know about your subject, the easier it will be to write about.

Choose Your Title

After you've chosen your subject, you'll need a title for the ebook. It's worth writing down a few different ones before deciding on the one you'll use. This will help to keep your focus and may give you some other ideas. The title should give a clear indication of the content in your book. A catchy title may help to sell it, but remember to balance this with clarity to keep it in context. I've written down two examples. Feel free to use them if you have a sense of humor.

A Clubbers Paradise - Golfing in Ibiza

20 Minutes Late - The Future of Trains

Choose Your Audience

The subject and style of your writing will determine your audience. Decide who your desired audience will be. Age, gender, culture, social background and education are factors you may want to consider. What you write should be targeted at your desired audience.

Write Your Thesis Statement

Although it's possible to write your ebook without a 'thesis statement', it is not recommended. If you are unfamiliar with this term, there are many sources available that will provide you with all the details you need. Unfortunately, there are some differences of opinion that may lead to confusion.

The 'thesis statement' deserves a separate article of its own but for now I have written a general definition of a thesis statement for ebooks. This may leave the door open for criticism but is a small price to pay if it removes some of the confusion. More importantly, it will give you a base on which to start. Only use it as a guideline. If you want a more specific definition, Google is a good place to start your search.

A thesis statement is a sentence or two written to clearly show the reason(s) for your ebook and what you expect to write about.

Although I have referred to this as a general definition, keep in mind that your actual statement should be as specific as possible.

Think of it as the foundation for your ebook. It should contain the following:

1) Your subject

2) Your opinion on the subject

3) A supporting reason for your opinion

4) The significance of 1), 2) and 3)

Create Your Document

Now that you have the foundation, you can begin writing.
A standard application like MS Word is a good choice.
While you are writing your document you can revise your thesis statement at any time up until it is published. This provides a good degree of flexibility.

Choose the format and layout of your document, including chapters, headings and introductions. Dependent on your subject, you may wish to add photographs, anecdotes or testimonials that keep the reader's attention.

Since an ebook is generally read from a screen, you may want to break up the text more than in a printed book. Experiment with a few different fonts and look at other ebooks for ideas you can use. Spell check and save your document regularly. MS Word has an auto recovery feature. This is useful if you don't save the document on a regular basis and later experience a system crash. Always backup your document. As a precaution you should also keep a copy on another media such as CD.

Choose Your eBook Format

This is a personal choice. You may decide to create an executable (.exe) file or a Portable Document Format (.pdf) file. By no means an exhaustive list, here are some points to consider before you choose.

EXE files are compiled using an ebook compiler

EXE files may offer features that are not available with PDFs

EXE files can only be read on a PC

EXE files don't require any other software to be read

EXE files are easy to open, easily branded, and good viral marketing tools

EXE files may be susceptible to viruses although some compilers offer virus protection

More information on the better compilers can be found at

http://www.ebook-site.com/ebook-compilers.html

PDF files can be created using Adobe Acrobat

PDF files can be created with several other 3rd party applications

PDF files are an industry standard

PDF files can be read by both PC and MAC

PDF files require Adobe Reader to be read

PDF files are highly unlikely to become infected

More information on PDFs can be found on the Adobe website

Create Your Ebook

Create your ebook in your chosen format.
Congratulations you are now an author.

How to Write Your First Ebook
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Bryan Quinn
ebook-site.com
Provide a variety of useful resources for creating, reading, and publishing ebooks. You`ll also find tips on spam and flipbooks, as well as a collection of free ebook downloads. A free members' area is also provided for ezine subscribers.

http://www.ebook-site.com

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Monday, November 19, 2012

How To Write A Book And Get Published - What You Must Know

Want to write a book? You can. You start writing, and you keep going. At around 80,000 words, you've got yourself a book. Now what? You sell the book to a major publisher, hit the bestseller lists, and order your new cherry-red Ferrari.

That's how writing a book and getting published works. But if you try to follow that process - just sit down and start typing - the chances that you'll sell the book are slim. To sell your book you need to know the kind of book you're writing before you start, and also whether there's an audience for that kind of book. It sounds unfair, but in order to sell your book, you have to prove to the publisher that people will want to read it.

What Kind of Book are You Writing?

How To Write A Book And Get Published - What You Must Know

Most new authors start on their book writing and publishing adventure by reading a book and getting inspired. They don't think about the kind of book they're writing, or who would want to read it.

There are basically two kinds of books: truth and lies, otherwise known as nonfiction and fiction (novels). Some hundred thousand books are published in English each year, both nonfiction and novels. You must know what kind of book you're writing before you start.

Let's imagine that you've read a Harry Potter novel, and you're so enthusiastic that you're inspired to write your own children's novel. The words pour out of you; you're on fire. You write and write and write, and the pages pile up on your computer's hard drive.

This is great. While you're writing, ask yourself: "In a bookstore, where would this book of mine be shelved?"

If you're not sure, go to a bookstore and wander around the shelves. Is your book in the nonfiction section? In the children's section? In the romance novel or mystery section?

If you're inspired by Harry Potter, you know you're writing a children's novel. Imagine your book on the shelves, right beside the rows of Harry Potters.

This isn't an idle exercise, or a fantasy. You must know what you're writing, so please visit that bookstore. "What is it?" is the first thing an agent will want to know when you contact her to represent your book. It's also the first thing an editor at a publishing house will want to know.

So, what are you writing? If you don't know, or aren't sure, think about it and visit a bookstore if you need to. You can write a book and get published if you know what you're writing, and who will want to read it.

How To Write A Book And Get Published - What You Must Know
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Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Discover how YOU can write a book and sell it with Angela Booth’s Just Write a Book Blog at http://www.justwriteabook.com/blog/ Angela helps you with the writing process, and demystifies the publishing trade. Read Angela’s blog, and subscribe to her popular freelance writing ezine, Fab Freelance Writing Ezine at [http://fabfreelancewriting.com/ezine/fab-freelance-writing-ezine.html] Yes, you can become a published author: imagine YOUR book stacked on the shelves in bookstores. If you want to write a book, you can.

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Thursday, November 15, 2012

The Truth About Book Royalties

If you ask the average book author how they intend to make money from their book, most will tell you they expect it will come from royalties. In my 27 years of publishing and marketing, I found that few authors and even fewer would-be authors understand how book royalties actually work. I want to teach you the basics of that right now.

The sad truth is that royalties are significant only if you end up writing a blockbuster bestseller ... but extremely few authors ever do. In fact, the average first run on a book today is about 3,000 copies and most books never print a second run.

The average royalty paid by a traditional publisher to first-time authors is between 6 and 10% of net receipts. Net receipts means the price paid by the purchaser, but what that amounts to is often misunderstood by book authors.

The Truth About Book Royalties

For example, most authors who expect their earnings to come from royalties also expect to rely on commercial book trade distribution for their book. In other words, they expect to distribute their book through the network of wholesalers and bookstores. Here is how the math on net receipts actually works in that situation. This is the key to your royalties.

Assume your book retails for say , to make it easy. If the publisher wants the book to be distributed through commercial trade book distribution, using a network of wholesalers and bookstores, the publisher must give the wholesaler an average discount of 55%. That is  out of your 20, so the net receipt to the publisher is 20 minus 11 or . Now, let us assume the author gets 8% royalty, which actually is high for a first-time author. In this case, the author makes .72. The math on that is net receipts times 8% royalty which equals .72 on each book. That is it.

So if you wanted to earn say 0,000 a year from your book, at .72 royalty, you would need to sell more than 138,000 copies of your book each and every year, year after year after year. As I hope you can see, if you hope to rely on royalties alone, it is a very tough road to hoe.

I will share with you a little known publishing industry statistic that illustrates what I mean. Out of every 1,000 writers that contact literary agents to help them find a book publisher, only 10 end up with a publisher -- just 1%. Out of those 10 who do get published, only 1 of those writers ends up making any money from the published book. In other words, out of every 1,000 writers that contact literary agents, only one gets published and makes any real money from their book. The other 999 do not.

Why are those statistics so dismal? In part, it has to do with the fact that traditional publishing is a mature industry with a greatly increasing number of writers wanting to do business with a dramatically shrinking number of big publishers. But the main reason is because those writers do not know there are other big strategies to earn money with a book besides royalties. As the statistics illustrate, 999 times out of 1,000, it just does not work.

My friend Mark Victor Hansen likes to remind authors that writing your book is just 10% of the work. He emphasizes that the other 90% of the work is marketing of the book. Most authors never get this perspective from their publisher or anyone else. If the 999 out of a 1,000 writers knew and applied a few of the other time-tested strategies, most of them would probably succeed.

The Truth About Book Royalties
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In this article, I showed the limitations of relying on royalty potential and ignoring the other ways to earn money with your book. I can share with you time-tested strategies and tactics for writing a book that attracts a lifelong stream of clients and other income.

John Eggen has helped nearly 1,000 independent professionals and business owners to write and publish business-attracting books. Visit http://www.UltimateClientMagnet.com/ to subscribe to Ultimate Client Magnet (TM), the free E-course where John shows you how to create a book that attracts new clients and generates multiple income streams in as few as 90 days.

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Monday, November 12, 2012

How to Write a Great Topic Sentence

The first sentence of any short article is the MOST important sentence in the entire article. The first sentence is referred to as the topic sentence. It represents the main idea of the article. The topic sentence is made up of two parts; a limited subject and a precise opinion. For example, the topic sentence of this article consists of a limited subject; "The first sentence of any article" and a precise opinion; "is the most important sentence in the entire article". This article will show you how to choose a limited subject, how to express your opinion about the limited subject, and how to write the topic sentence.

Choose a Limited Subject: The key here is to select a subject that's limited enough to be covered within the confines of the short article. In other words, you should be able to fully support the limited subject using between 300 and 600 words or so. For example, the limited subject of this article, "the first sentence of any short article," is limited enough to support in a short article. Imagine how long it would take to write an article detailing everything you've done over the course of a year. That would be one very long article. Now, imagine writing an article detailing everything you did on July 4th of that year. I'd bet you could do that in 300-600 words.

Express Your Opinion: You can express your opinion by telling the reader exactly what you think about the limited subject. What, precisely, is your opinion on the subject you have chosen? Does it taste great or is it less filling? Which side are you on? More importantly, why? You mustn't be vague when you express your opinion. Words like nice, good and interesting are vague. They beg the reader to ask, "What do you mean?" Words like beautiful, delicious and dangerous leave little to the imagination.

How to Write a Great Topic Sentence

Writing the Topic Sentence: The basic structure for writing the topic sentence is very simple. First, state the limited subject and then state the precise opinion. Here are a few examples:

The Godfather is the greatest movie of all time. Broccoli rabe is my favorite vegetable. Strunk and White's "the Elements of Style" is the very best book of its kind. Learning to draw cartoons is the best way to enhance creativity. Starting your own internet business is the easiest, fastest and cheapest way to ensure a lifetime of financial stability.

I could go on and on but I'm sure you get the point. I hope this will help you write powerful topic sentences in your own articles. It's pretty easy as long as you remember to stick to a limited subject and as long as you remember to clearly state your precise opinion about that subject. This will help set the level of expectation for the reader and will allow you to focus on supporting your assertion that [insert limited subject] is [insert precise opinion].

How to Write a Great Topic Sentence
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Roland C. Bonay is an engineer in New Jersey with a passion for writing and drawing. Visit his blog at [http://www.rolandbonay.com] for more article and essay writing tips and to download your free copy of the Article and Essay Writing Handbook.

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Monday, November 5, 2012

For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ

Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author's chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing.

A key strategy in any marketing program is to know your competition and successful authors will research competitors before investing time in writing, editing, re-writing, and publishing. How many others have written on the same topic? How have those topics sold? What similar books have done the best? And what made these books successful?

This may sound like a daunting task but it is now as easy as sipping iced tea on a hot, humid day, thanks to a new website called TitleZ - TitleZ allows users to instantly retrieve historic and current Amazon rankings on competitors' books and create reports with 7-, 30-,90- day and lifetime averages. More importantly, you can use this tool to research your next book or create a marketing plan using the information furnished.

For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ

By visiting TitleZ you can compile a list of related books, comparing and contrasting sales figures and rankings. You will want to hurry and check it out now while it's free in its beta testing stage. After the beta testing period expires the service will be available by paying a monthly subscription fee.

As a book marketing specialist, I have found TitleZ to be very useful in offering book marketing advice to my clients. Authors will find this tool helpful in coming up with book publicity and book publishing strategies.

Visit their web site to learn how a specific book or a group of books has performed over time relative to other books on the market. All you have to do is enter a book title, a subject, author or publisher and TitleZ within seconds comes up with a comprehensive list of books from Amazon plus historical sales ranking data. This information allows authors to see how topics and specific books perform over time and to appreciate what's hot and what's not.

Among the advantages TitleZ cites when using its tool are:

· Identify trends with book-buying consumers beyond the top ten lists to see within a given topic which books are gaining in interest and which are declining.

· Quickly and easily uncover best-selling and up-and-coming authors on a specific topic.

· Review renderings of book covers, along with sales ranking data, to see what design features are working in the current marketplace.

· By examining prices of competitors' books you can make a better informed decision on what to charge for your book.

· Find out how effective promotional appearances, tours, book signings, and marketing activities are in driving sales.

If you aren't totally convinced yet that TitleZ is worth a cup of coffee's time to try out, than just visit the site, point and click two or three times, enter just one subject, and examine the data returned. You'll then become convinced. For more information about book marketing visit: http://www.book-marketing-expert.com.

For Book Marketing Research, Authors Can Use a Nifty New Tool Called TitleZ
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications' book marketing approach at http://www.westwindcos.com/book or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.

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