Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell
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Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

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Donald Trump, Robert Kiyosaki: Why We Want You to be Rich (book review)

The rich may be different, but millionaires and billionaires are people, too. One of the more entertaining aspects of Why We Want You to be Rich: Two Men, One Message by Donald J. Trump and Robert T. Kiyosaki is the glimpse into the private lives and motivations of these two very wealthy men who are committed to teaching financial literacy to as many people as possible. Beyond the entertainment--and certainly more important--is the information and the primary message, which is that you need to take charge of your own financial future.

The book is divided into five parts. In the first, Trump and Kiyosaki explain how they met and decided to write the book. In the second, they explain their theories on investing and why investing to become rich is not risky but very predictable--if you know what you're doing.

Parts three and four are worth reading and rereading. In part three, Trump and Kiyosaki share defining moments in their lives. Each chapter asks a "what did you learn from ..." question, and both authors reveal significant insights into what has shaped them into the men they are today.

Donald Trump, Robert Kiyosaki: Why We Want You to be Rich (book review)

Responding to "What did you learn from your father?", Kiyosaki notes: "Our traditional education did not prepare us for the real world. It prepared us to be employees. ... Regardless of whether we are rich or poor, smart or not smart, the one common denominator we all have is that we use money." To the question "What did you learn from your mother?", Trump writes: "My mother's advice was simple but wise. It cuts to the core and keeps me focused and well-balanced. 'Trust in God and be true to yourself.' It doesn't get any better than that."

In part four, Trump and Kiyosaki offer advice for readers at all stages and situations. No, they don't explain step-by-step how to invest in a property or choose a stock; instead they show readers how to educate themselves and take control of their financial lives, regardless of where they are at the moment. They don't tell you what to do; they tell you how to figure out for yourself what is best for you.

Finally, in part five, they push to you develop a plan and take action. They write: "Ninety percent of the investing public wants to be given the magic formula, the answer that will make them rich. ... You will need to find your own magic formula."

The book concludes with both Trump and Kiyosaki urging you to do some serious and perhaps even painful self-evaluation. By itself, this book can't change your life--it's just words on paper. But it can guide you to the plan and tools to do it yourself.

Trump and Kiyosaki, along with their co-authors Meredith McIver and Sharon Lechter, have produced one of their best works with Why We Want You to be Rich: Two Men, One Message.

Donald Trump, Robert Kiyosaki: Why We Want You to be Rich (book review)
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Jordan Taylor is the editor of Millionaire Mentor™ Newsletter, which is published by Whitney Education Group, Inc.™ To sign up for a free subscription, visit [http://www.russwhitney.com]

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How to Create a Successful Book Marketing Campaign

Whether you are the author of a newly written book or the person in charge of increasing its sales, book marketing can be a challenge. Online self-publishing platforms have encouraged lots of people to write and publish books by themselves on a variety of subjects, and the Internet public is spoilt for choice. But the Internet as well is a great platform to empower your book marketing campaign, and help you reach people who would never have heard of your book otherwise.

Planning Your Book Marketing Campaign

It's better to start creating buzz about your new book even before you have it sent to the printers, as that will increase the chances of getting a good start with sales as soon as it's published. Most writers release teasers and free chapters as they write them, encouraging people to sign up on their websites for a newsletter announcing the launch. This creates a good deal of expectation and your readers will be hooked even before your book is finished. Getting a large number of sales on the first few days is important because it can get you added exposure by getting your book on Amazon's Best Sellers or Hot New Releases lists.

How to Create a Successful Book Marketing Campaign

Negotiate Reviews Beforehand

One of the best ways of getting exposure for a new book is by getting reviews from relevant people. It used to be newspapers, but nowadays you'll find many bloggers have a lot of influence on their audience, specially for technical or knowledge oriented books as opposed to creative writing. Getting your book reviewed on a popular ezine or by a relevant blogger can increase your sales and traffic to your website, but if you want that review to appear close to your release date you'll need to negotiate in advance, as both ezines and bloggers usually plan their writing well ahead of time, and have a limited amount of time to read books. While it's always good to have an option for people to request a review copy (and you should encourage your readers to write their reviews on Amazon, B&N and anywhere else your book is being sold), if you are really interested in a particular magazine covering your launch get in touch with them as soon as you have a date and see if they can review your book on time.

Embrace Social Media And Communities

One of the best ways of getting people to buy your book is by word of mouth. And you can use social media networks and user generated content to increase your sales, by encouraging people to write reviews about your book, post about it on Twitter and liking your author page on Facebook for exclusive goodies, such as sample chapters. If you have built buzz before the book launch and you interact regularly with your followers you can count on much better sales figures during the first weeks, as those people will be happy that finally the wait is over. If you are willing to manage them, creating a forum around your book where people can discuss plots and characters can also be a great way to create a community around your book, but it can be somehow hard for an author to read how some people don't really like your favourite character or find a plot weak. If you aren't sure about this point, get somebody else to manage the forums for you or stick to a Facebook page with less deep conversations.

Create A Book Website And Promote It

Many people turn to the Internet to read more about their favourite authors, check out sample chapters of their books before buying and read reviews. To make it easy for them you should create a book website that can act as a hub for everything related to your new book. You don't need to spend a lot of time or money on this, a suitable domain name and hosting and a low cost WordPress blog will be enough provided you fill the site with unique and interesting content that cannot be found anywhere else, such as sample chapters or author insights, and of course links to places where people can buy the book. Encourage people to write reviews and talk about the book on the book's website, sell the book yourself directly and announce there any book signing or event you will be speaking at.

How to Create a Successful Book Marketing Campaign
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There are many ways to drive traffic to your website for free so people can learn more about your book, read excerpts and even write reviews or ask for review copies. For example, by appearing high on search engines result pages your website will already get a certain amount of trust in the eyes of your potential readers that cannot be replicated just with paid ads.

You can also learn to use Twitter for small business to increase your reach and talk about your book. Twitter is a great platform to announce when you are releasing a new chapter, offer discounts or special offers and spread the word about your new book.

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50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

There are many ways to advertise without putting out a lot of cash. Use these tips to your advantage. Modify them and make them your own. Just remember that the only way to succeed with your business is to do something.

No one has ever found success by doing nothing.

1. Put your website on notepads, pens, newsletters, bumper stickers, coffee cups.

50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!

2. Flyers - When you buy your morning newspaper, slip some flyers into the rest of the newspapers.

3. Business cards (You can make up your own or get them free through VistaPrint)

4. Article marketing is one of my favorite method of advertising. If you write articles and then use a service to publish them, your articles become viral.Your articles will spread like a virus and could have the potential to be viewed by hundreds of thousands of people.

5. Participating in online discussion forums is an excellent way to get the word out about your business - and it is free. Build relationships first and use your signature file to let everyone know what you do and who you are.

6. Free classifieds

7. Targeted ezine advertising is one of the most cost effective ways to advertise your business.

8. Paid ads - such as solo ads. Test, test, test. Your success depends on your ad and your heading!

9. Mail out postcards.

10. Purchase leads that are targeted and related to your business. If possible get their phone number and followup.

11. Bookmarks for libraries, don't forget to talk to your librarian first.

12. Purchase cheap seed packets, put a tag on them with your website as well as a saying like, I am in the business of helping people grow.

13. Use your knowledge and publish a newsletter or ezine. One your build up your list you can offer paid subscriptions or ads.

14. Word of mouth (friends and family)

15. Forwarded emails - Add your testimony to your signature line.

16. Buttons

17. Pens to hand out with a short advertisement and your URL.

18. Welcome baby cards for hospitals.

19. If your domain name is a string words, try capitalizing each. This helps people who just take a quick glance remember it.

20. Create an information type handout that briefly explains your business.

21. When you go to a garage or yard sale, ask if you can leave a few of your flyers there.

22. Community Colleges. Every student needs a part time job.

23. Put a business card in all outgoing mail including anything that has a postage paid envelope.

24. Visit establishments you do business with (doctor offices, health food stores, karate/dance studios, etc) and ask if you can leave flyers.

25. Car magnets - You can put magnets all over your car.

26. Promote your business for free in local magazines, newspapers, community newsletters, etc. Many rely on voluntary writing contributions. Translate your knowledge into an article. It is free advertising and an effective way to establish yourself as an expert in your field.

27. Leave your business card in restrooms at restaurants or on cork boards around grocery stores.

28. Get a booth at school events and share what you offer.

29. Look into putting an ad in school sponsored publications (directories, PTA booklets, etc). Usually not to expensive.

30. Set up a free giveaway box in any store that will give you permission.

31. Post flyers at apartment complexes if they will allow it.

32. Place flyers under windshield wipers of cars.

33. Newspaper classified ads are cheap and effective. Ask about having your ad appear with a color background to make it stand out even more.

34. Buy a pre-inked, personalized stamp and put your ad on it. Stamp the back of any envelopes that you mail out.

35. When it comes to advertising and marketing, repetition plays an important part in your campaigns success.

36. We all get junk mail with the postage paid envelopes. Just send a flyer back to the company and use their return envelope.

37. Personalized T-shirts

38. Make up Gift basket raffles for Church bazaars, concerts held during summer, at your local community hall, or any town function. Do not forget to put your business card or some other advertisement in the basket.

39. Put flyers on car windshields at your kids sporting events.

40. Leave a business card with your tip for your waiter/waitress.

41. Reply to spam email with your own business advertisement.

42. Give your business cards to friends and family and ask them to give them out to people they know who would be interested in part time income.

43. Put up flyers at the local colleges, libraries and grocery stores.

44. Ask your local chinese takeout if you can post a flyer in their window.

45. Create a post it stack of your business cards with a glue stick and then post them at pay phones, etc.

46. Business cards with a magnetic back really stick in people's minds as well as on their refrigerator.

47. Leave business cards by the change machine in the mall arcade or at the ATM machine.

48. Put your website address on your sun visor using vinyl letters.

49. Find an old metal tin (or new), put a magnet on the back, put your business cards in them and then just attach this to your car when you go into a store.

50. Be different and get noticed. When you are unique then you are one step ahead of your competition.

There are many ways to promote your business without spending a fortune. Think outside the box. Most people notice things that are different, something that draws their attention or even makes them laugh.

Keep it simple, keep it cheap and before you know it your success will be achieved without going broke.

Copyright 2007 Joe Rispoli

50 Free Or Cheap Advertising Ideas For Offline and Online Marketing!
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The Ashmax Free Marketing System is a complete marketing platform with a combination of marketing materials that can help you build very powerful downlines fast in 2 different business models. Ashmax was developed with a concept like no other.

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How to Write a Great Introduction to Your Book

The introduction is one of the most often perused sections of a book. Prospective readers scan the introduction before making a buying decision. Serious readers are sure to devour it. And with the introduction situated at the beginning, it's a sure bet that almost everyone who picks it up starts reading there.

So having an effective introductory chapter or section is important. A good introduction sets the stage and it makes your book that much more appealing. The introduction of your nonfiction book reveals what it is all about.

Think of your introduction as a preview of the coming attraction. Here's where you paint a picture of all the benefits readers will get from your work. Use it as a selling tool to highlight all the advantages they'll gain from the insights, observations and experiences shared.

How to Write a Great Introduction to Your Book

State your promise in the introduction and then deliver on it throughout your book. Make every potential reader want to dig and read it right away because of the quality and value of your information.

As you prepare your introduction, summarize the system or process revealed in the text. It's there are a number of steps involved to complete the training covered in your book, list these in the introduction.

Tell the reader what he or she can expect by reading your book. Suggest the payoff that is theirs by the accumulation and integration of the knowledge you share within the covers of your book. Entice them to not only pick up your book but to read it through to get the maximum benefit.

Start with a bang. Your introduction is the place to hook your reader. Deliver the ultimate benefit of your book. Make a startling statement. Do whatever it takes to generate intense interest and intrigue.

Your introduction is a crucial first step for your readers. It prepares them for what's to come while fuelling their interest.

For the writer, an introduction can serve as a guide. You know exactly what material you need to cover to deliver on your promises. So a strong introduction keeps you focused, making it easier to deliver the kind of book your readers will love.

How to Write a Great Introduction to Your Book
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Anyone can write a book and make a lot of money. Most people dream of it at some point in their lives... but few follow through to live the dream. If you want to learn how to write your book in just days... and profit for years -- you can! Visit my web site for more free tips, techniques, tactics and helpful resources, visit TODAY: http://www.WordsIntoMoney.com

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Book Writing - Page Count and Chapter Length

Regardless of genre, there is no hard and fast rule about how many pages or words each chapter should contain or how many chapters should be in a book. However, there are some general guidelines in this article that may help you determine the page count and chapter length needed for your book.

Pages in a Chapter:

Many people read in spurts, at lunch time, or on the subway to work, readers enjoy chapters that can be finished in ten to fifteen minutes.

Book Writing - Page Count and Chapter Length

I try to set my chapter lengths by how long it takes me to read the material. If it goes past fifteen minutes, I may decide to divide a chapter in half and make two chapters out of it. Take into consideration that I write mostly non-fiction.

As you probably know, there's a difference in the way fiction and non-fiction are handled. In a fiction book, writers use shorter chapters. Some are only one page if that is all it takes to catch the reader up on the action of other characters in other scenes. When writing non-fiction, your chapter content needs to be specific to your chapter's heading or title.

Twenty pages per chapter is a good rule of thumb, but the most important thing is to include everything that relates to a particular topic in one chapter. For example, if your book is about fishing, you want to include the bulk of your information about fly casting in one chapter. All your info about bait and lure would be in another chapter.

Chapters/Pages in a Book:

These guidelines should give you a general idea of how to determine the length of your chapters and your book.

If your book is titled "The Accuracy of the US Census" you may have 52 chapters (one on each state). If your book is titled "Ten Tips for Marketing" you may have only ten chapters. There's no rule about how many chapters a book can or must have.

In order to be considered a book rather than a pamphlet or booklet, a book needs to be at least 10,000 words. If your book has more than 475 pages, you might want to consider producing it in two volumes.

Because you will submit your manuscript as an 8.5" x 11" word-processing document, you cannot be certain of its final length until after your publisher formats it for print. I have found that 250-300 words will approximate one page of 12-point font text in a standard size (5.5"x8" or 6"x9") perfect-bound book.

Book Writing - Page Count and Chapter Length
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Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, eBooks, Web text, business documents, resumes, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit http://www.writersinthesky.com New subscribers receive a free eBook Tips for Freelance Writing.

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