The introduction is one of the most often perused sections of a book. Prospective readers scan the introduction before making a buying decision. Serious readers are sure to devour it. And with the introduction situated at the beginning, it's a sure bet that almost everyone who picks it up starts reading there.
So having an effective introductory chapter or section is important. A good introduction sets the stage and it makes your book that much more appealing. The introduction of your nonfiction book reveals what it is all about.
Think of your introduction as a preview of the coming attraction. Here's where you paint a picture of all the benefits readers will get from your work. Use it as a selling tool to highlight all the advantages they'll gain from the insights, observations and experiences shared.
State your promise in the introduction and then deliver on it throughout your book. Make every potential reader want to dig and read it right away because of the quality and value of your information.
As you prepare your introduction, summarize the system or process revealed in the text. It's there are a number of steps involved to complete the training covered in your book, list these in the introduction.
Tell the reader what he or she can expect by reading your book. Suggest the payoff that is theirs by the accumulation and integration of the knowledge you share within the covers of your book. Entice them to not only pick up your book but to read it through to get the maximum benefit.
Start with a bang. Your introduction is the place to hook your reader. Deliver the ultimate benefit of your book. Make a startling statement. Do whatever it takes to generate intense interest and intrigue.
Your introduction is a crucial first step for your readers. It prepares them for what's to come while fuelling their interest.
For the writer, an introduction can serve as a guide. You know exactly what material you need to cover to deliver on your promises. So a strong introduction keeps you focused, making it easier to deliver the kind of book your readers will love.
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